Privacy Policy

1. Introduction

Bright Archive ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

By using our website or services, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Personal Information

We may collect personally identifiable information that you voluntarily provide, including:

• Name and contact information (email, phone, address)
• Communication preferences
• Project details and requirements
• Payment information (processed securely by third-party processors)
• Customer service communications

2.2 Technical Information

We automatically collect certain technical information when you visit our website:

• IP address and location data
• Browser type and version
• Device information
• Pages visited and time spent
• Referring website
• Cookies and similar technologies

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide smart home installation and support services
• Communication: To respond to inquiries and provide customer support
• Marketing: To send newsletters and promotional materials (with consent)
• Improvement: To analyze website usage and improve our services
• Legal Compliance: To comply with legal obligations and protect our rights
• Safety: To ensure the security of our website and services

4. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data based on:

• Consent: When you provide explicit consent for marketing communications
• Contract: To fulfill our contractual obligations for services
• Legitimate Interest: For business operations, security, and website improvement
• Legal Obligation: To comply with applicable laws and regulations

5. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

5.1 Service Providers

We may share information with trusted third-party service providers who assist us in:

• Website hosting and maintenance
• Payment processing
• Email delivery services
• Analytics and marketing tools
• Customer support systems

5.2 Legal Requirements

We may disclose information if required by law or to:

• Comply with legal processes or government requests
• Enforce our terms of service
• Protect our rights, property, or safety
• Investigate fraud or security issues

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• SSL encryption for data transmission
• Secure servers and databases
• Regular security assessments
• Employee training on data protection
• Access controls and authentication
• Regular backups and disaster recovery procedures

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience:

7.1 Types of Cookies

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand website usage
• Marketing Cookies: Used for personalized advertising

7.2 Cookie Management

You can control cookies through:

• Our cookie consent banner
• Your browser settings
• Third-party opt-out tools

8. Your Rights (GDPR)

Under GDPR, you have the following rights regarding your personal data:

• Access: Request copies of your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your personal data
• Restriction: Request limitation of processing
• Portability: Request transfer of your data
• Objection: Object to processing based on legitimate interests
• Withdrawal: Withdraw consent at any time

To exercise these rights, contact us at [email protected].

9. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services
• Comply with legal obligations
• Resolve disputes
• Enforce our agreements

Typical retention periods:

• Customer data: 7 years after last interaction
• Marketing data: Until consent is withdrawn
• Website analytics: 26 months
• Support tickets: 3 years

10. International Transfers

Your information may be transferred to and processed in countries outside the UK/EU. We ensure adequate protection through:

• European Commission adequacy decisions
• Standard contractual clauses
• Binding corporate rules
• Certification schemes

11. Children's Privacy

Our services are not intended for children under 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending email notifications to registered users
• Displaying prominent notices on our website

Your continued use of our services after any changes constitutes acceptance of the updated policy.

13. Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us:

14. Supervisory Authority

You have the right to lodge a complaint with a supervisory authority. In the UK, this is the Information Commissioner's Office (ICO):